Safwan Rahman
Data Scientist & Analytics Consultant
Phone:
+1 (647) 973-7360
Email:
A Bit About Me
I've spent 12+ years doing what I'm passionate about, making decisions and solving problems using data and its complex nature. From the start of my career in applying spatial intelligence in analytics, I expanded horizons in developing machine learning & artificial intelligence models for business decision making in the marketing analytics landscape.
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However, building complex models and drawing solid insights required a carefully constructed data strategy. I've spent my most recent years as a data engineer in implementing the technology platforms that built scalable data solutions to enable true digital transformation, such as dynamic personalization at scale. I've worked with Customer Data Platforms, Cloud Data Warehouses, BI Tools (eg. Tableau, Google Analytics) and Data Lakes to build a truly 360-degree view of clients' user data.
Work Experience
Oct 2021 - Oct 2023
Orium | Senior Data Scientist
Founding member of the Customer Data Activation team, a mission to achieve personalization at scale for retailers and e-commerce brands by leveraging digital transformation via cutting edge tech platforms.
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Implemented Customer Data Platforms (end-to-end integration), analytics & BI platforms, data warehouses, martech stack, with website & commerce event tracking to enable a unified 360-degree view of the customer and achieve true customer journey orchestration.
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Aug 2022 -
Oct 2022
Deloitte | Senior Consultant at Omnia AI
Senior Consultant at Deloitte's Omnia AI division, providing data engineering consult for the Customer Data Platform implementation practice.
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May 2013 -
Oct 2021
Geomedia | Senior Analytics & Data Science Consultant
Client-facing analytics lead (2-4 analyst/pod) driving customer targeting strategies via digital & print marketing optimization with a mission to maximize ROAS, increase top-line sales, and improve customer-brand engagement.
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Applied complex machine learning and deep learning (AI) models to predict customer behaviour with store, loyalty card, sales, mobile-location, and demographic data. Built strategic marketing, store, and real-estate roadmaps driven from data insights and reporting.
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Apr 2012 -
May 2013
Loblaws | GIS & Data Analyst (TC Transcontinental consultant)
Provided insights on data and geo-spatial intelligence to optimize the print flyer targeting for all Loblaws banners (eg. No Frills, Loblaws, Zehrs, etc.)
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Get in Touch
Based in Toronto, ON, Canada
Service Hours:
Mon - Fri: 8AM - 7PM ET
Sat: 10AM - 2PM ET
+1 (647) 973 - 7360